Now sharing: our sales experiments at Cutshort.
There is no MBA in sales. All you learn is by doing things & improving every day. We are doing exactly this at Cutshort and now sharing our learnings here for everyone's benefit.
Sales is a tough profession. It’s the lifeblood of any business, yet most people undervalue the job. They think sales is basically pushing a product/service to gullible customers and make them part with their hard earned money.
Nothing could be further from the truth. At least in 2021:
Today’s customer is savvy and it’s a very tough job to push a sale to them.
Secondly, today’s businesses (like SaaS has shown) are all about retention and repeat sales. You can push a sale once, but not again.
Hello from the sales team at Cutshort
We are the sales team at Cutshort, the #1 tech hiring platform in India.
We are a small, but growing team. And we take a lot of pride that we don’t just achieve our targets - but do things the right way.
We are proud of these facts:
We are close to $1M ARR with less than 5 fully onboarded team members
We have had close to 0% refunds in last 4 years since we started selling our services.
We have 80% renewal rate in a product category which has natural churn (due to hiring not being a continuous process). You see - you can’t get this if you push your sales.
We get compliments from our users such as “If you ever are looking for your next thing - hit me up!” or “Boy, you are faster then Instagram ads”. :)
Why this newsletter and what you can expect
As we try to improve and help our customers, we learn new things every now and then.
We have started this newsletter to share our learnings with others who are interested in learning how to do sales the right way in today’s competitive marketplace.
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